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Only the finest ingredients

Visit our home in Norfolk and you’ll find the finest quality meat, fish, botanicals, vegetables and superfoods at the heart of everything we do. No fillers, preservatives or artificial flavourings. Just real ingredients, responsibly sourced and formulated by veterinary experts.

True Instinct
Feeding Guidelines

Tell us about your dog or cat, and we'll help you find all the natural nourishment they need.

Get Started

If you are unsure as to the ideal weight of your pet, please consult your vet. Of course, if you
have any questions for us, please get in touch, or call on 0800 018 3770