Have You Tried Our New Freeze-Dried Range Yet?

Only the finest ingredients

Visit our home in Norfolk and you’ll find the finest quality meat, fish, botanicals, vegetables and superfoods at the heart of everything we do. No fillers, preservatives or artificial flavourings. Just real ingredients, responsibly sourced and formulated by veterinary experts.

True Instinct
Feeding Guidelines

Tell us about your pet Every animal is different. Tell us about your cat or dog and we'll give you tailored feeding advice and information based on your pet's needs.

Get Started

If you are unsure as to the ideal weight of your pet, please consult your vet. Of course, if you
have any questions for us, please get in touch or call on 0800 018 3770


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