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New Freeze Dried
A UK-first, our revolutionary Freeze-Dried range combines the flavour and goodness
of raw ingredients with the ease and convenience of dry food. Just store, pour and serve.
Bitesize pieces of 100% meat freeze-dried, simple as that. Freeze dried to gently remove excess moisture, without compromising the nutritional value of the ingredients, producing an intensely flavourful natural treat your dog will love.
Only the finest meats, fish, veg, fruit and superfoods make up these naturally balanced meals for your dog. Made in our Norfolk kitchen, True Instinct freeze-dried nuggets lock in the goodness and unleash the delicious flavour for your dog to enjoy.
Freeze-drying is a process that gently removes the moisture from the ingredients. Unlike cooked pet food, freeze-drying preserves the nutrients, goodness, and flavour. Freeze-dried pet food is a new innovation in the pet food industry that has been growing rapidly in recent years in North America. Natures Menu/True Instinct have invested heavily in the only freeze-drying facility of its kind in Europe to bring this technology to the UK market.
No. True Instinct freeze-dried foods are ready to serve as they are. Once the raw ingredients have been freeze-dried, they require no additional preparation. Simply open the bag and feed the required amount for the size of your dog. Always wash hands and clean feeding equipment after serving.
The difference between True Instinct freeze-dried and traditional dry food is that freeze-dried food maintains the nutrients, vitamins, and taste of the raw ingredients, whereas traditional dry/kibble is exposed to high levels of heat which removes a high proportion of the goodness. Freeze-dried is no less convenient than dry/kibble but a far more natural and wholesome food.
There is no need to add water to True Instinct Freeze-dried, it can be fed as is. We recommend that your dog has access to plenty of clean, fresh drinking water when feeding.
Simply, because a large percentage of the moisture has been removed from the product. Most meats, fruits, and vegetables contain high levels of water. Removing this water results in the finished freeze-dried product weighing considerably less than traditional dry/kibble and wet dog foods. The ratio of Freeze-dried to wet dog food is approximately 1 to 5. So 120g of True Instinct Freeze-dried is the equivalent of a 600g can of wet food.
FREE DELIVERY ON ORDERS OVER £29