FREE DELIVERY ON ORDERS OVER £29   |   20% OFF ALL PRODUCTS DURING SEPTEMBER

About True Instinct

FEED THEIR NATURE. NURTURE YOUR BOND

Choose the food that nourishes your relationship and fuels their adventurous spirit. Feel confident you’re giving them the complete and balanced diet they instinctively thrive on. No grain. No gluten. And no cereal. Every product inspired by their natural instinct.

ALWAYS REAL AND NATURAL

We always insist on high quality ingredients, human-grade meats, fish, whole fruits and vegetables. Only real foods that provide naturally-derived nutrients. The optimum nourishment that your dog or cat will naturally love.

RESPONSIBLE SOURCING

Quality is always our priority. We set high standards not just in our ingredients, but also how we source them. All our protein comes from pure animal sources and is responsibly grown and raised. We choose from the best all-around Europe, seeking the ingredients that will ensure your cat or dog have the fuel to lead a full and vibrant life.

FREE DELIVERY ON ORDERS OVER £29