About True Instinct
FEED THEIR NATURE. NURTURE YOUR BOND
Choose the food that nourishes your relationship and fuels their adventurous spirit. Feel confident you’re giving them the complete and balanced diet they instinctively thrive on. No grain. No gluten. And no cereal. Every product inspired by their natural instinct.
ALWAYS REAL AND NATURAL
We always insist on high quality ingredients, human-grade meats, fish, whole fruits and vegetables. Only real foods that provide naturally-derived nutrients. The optimum nourishment that your dog or cat will naturally love.
RESPONSIBLE SOURCING
RAW BOOST
The pinnacle of natural dry food. As Europe’s finest, only we offer a complete and balanced diet choosing the highest quality freeze-dried raw meat and fish, combined with wholesome vegetables and botanicals. Each one selected to support healthy digestion, skin, coat, muscles and immune systems. Simply open and pour to provide your pet with all the nourishment they need.
FREEZE DRIED FOOD
A UK-first, our revolutionary Freeze Dried range combines all the goodness of raw ingredients with the convenience of traditional kibble. The freeze-drying process creates a highly nutritious, intensely flavourful, 100% natural food your dog can enjoy right from the pack. Just store, pour and serve.
RAW BITES
For a raw diet your pet will thrive on, feed these easy to serve bite-size pieces of premium quality raw nutrition. Just pour our real meat bites into the bowl and once thawed they’re ready to eat. Full of high quality, minimally processed deboned meat and organs, with vegetables, fruits and superfoods including antioxidants, vitamins and minerals. Formulated by veterinary experts to support healthy digestion, skin, coat, muscles and immune systems.
FREEZE-DRIED PURE MEAT TREATS
Freeze-dried for your convenience, these tasty meat pieces can be served anytime and anywhere, giving you the flexibility to reward your dog or cat with ease. There’s no preparation required. So, when they require a little natural nourishment, you’re always ready with the treat they deserve.
HIGH MEAT WET FILLETS
The ultimate high-meat, natural nutrition for dogs and cats in an easy-to-serve pouch. Premium cuts of wet filleted meat and fish, free from grain or cereal, combined with wholesome vegetables and superfoods for an irresistible taste and succulent meaty texture. Gently steam-cooked in the pouch to lock in the nutrients which support healthy skin, coat, muscles and immunity.
HIGH MEAT DRY
A delicious high meat recipe that uses premium quality meat cuts with a blend of wholesome fruit, vegetables and selected superfoods. This complete and balanced nutrition will provide all the goodness your cat needs to fulfil an active lifestyle and to promote a healthy immune system.
FREE DELIVERY ON ORDERS OVER £29