FREE DELIVERY ON ORDERS OVER £29

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Choose the experts in natural nutrition

True instinct cat and dog food bags

Shop Dog Shop Cat Shop Both

Which food? How much do I feed?

Discover high-meat natural pet nutrition

Awaken their instinct with only the highest quality, real ingredients. Feed them the food they instinctively desire, packed with the pure natural goodness your cat or dog needs to stay healthy, fulfilled, and a fun loving companion.

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Always the highest quality, real ingredients

All our ranges are designed and formulated by veterinary experts with premium quality meat. But that’s not all. They also feature a range of quality natural ingredients including rosemary, parsley, and dandelion-root. Every ingredient boasting the very highest value in nutrition.

True Instinct
Feeding Guidelines

Tell us about your dog or cat, and we'll help you find all the natural nourishment they need.

Get Started

If you are unsure as to the ideal weight of your pet, please consult your vet. Of course, if you
have any questions for us, please get in touch, or call on 0800 018 3770

FREE DELIVERY ON ORDERS OVER £29