Discover high-meat natural pet nutrition

Awaken their instinct with only the highest quality, real ingredients. Feed them the food they instinctively desire, packed with the pure natural goodness your cat or dog needs to stay healthy, fulfilled, and a fun loving companion.

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Choose the experts in natural nutrition

True instinct cat and dog food bags

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Which food? How much do I feed?

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Always the highest quality, real ingredients

All our ranges are designed and formulated by veterinary experts with premium quality meat. But that’s not all. They also feature a range of quality natural ingredients including rosemary, parsley, and dandelion-root. Every ingredient boasting the very highest value in nutrition.

True Instinct
Feeding Guidelines

Tell us about your pet Every animal is different. Tell us about your cat or dog and we'll give you tailored feeding advice and information based on your pet's needs.

Get Started

If you are unsure as to the ideal weight of your pet, please consult your vet. Of course, if you
have any questions for us, please get in touch or call on 0800 018 3770


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